Lately ive been obsessed with commercials on tv more than tv shows.Besides being short,they strike the right chord and deliver the message in practically the most innovative way possible,and surprisingly everytime.Above all you dont have to suffer the pain of prophesying-"what happens next?".
Some of them can be so effective that they almost get entrenched in your mind,besides the fact that they can also be highly deluding.I can still distinctly recollect
the very catchy "kya aap close-up karte hain..."commercial,
the very musical "bole mere lips...i love uncle chips" commercial or
the peppy "doodh doodh doodh...piyo glass full doodh" or
the very cute "i love you rasna" commercial.
After ages having seen a filmstar on a bajaj scooter (shahrukh in chak de india) reminds me of the very patriotic "hamara bajaj" commercial.
Of late commercials dont just market the product they also market the image of the endorser.And with celebs whom we consider local Gods,endorsing products,has taken marketing up by a couple of notches.Commercials can also be highly deceptive and dangerous.
A couple of such instances are.....ads like "fair and lovely" or "fair and handsome" which portray the idea of becoming successful by turning fair are i think promoting sheer racism,and ofcourse the very recent "sprite" commercial teaching guys how to have more than one girl friend and still be truthful to each of them.
But the saddest thing is that we are willing to get allured by these commercials.
About Me
- rubs
- Just any other social animal on the planet who makes an effort to ram through the inexorable insurgencies of life quite decently.I like to indulge myself in simple things like......a sensible conversation with a good friend,a good paperback with a well concieved plot.....etc...
4 comments:
The @$#%^&* ad company that makes ads for MotoYuva is ruining my life!!
They seem to be hell bent on revealing to my dad about everything I do...to hell with them!
i mean indians got the best idea for adds few u jst cant beliv it few the most dummest, but there are few which they involve kids to make it more catchy,i mean wat hapnd to the hutch dog, jst disappeared, hope people still ove it, and i think promoting kids in adds is more attractive but i think this way kids are more into entertainment and think of acting as soon as they grow up, jst like aysha takia, shahid kapoor and many are ther who acted in adds and now on movies on big screens, jst the matter to clicking at the right time
u r rite ...few use it as a spring board..
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